PRIVACY POLICY — COVE

COVE operates this store and website, including all related information, content, features, tools, products and services, with the aim of offering you, as a customer, a personalised shopping experience (the "Services").

COVE uses Shopify, which enables us to provide you with these Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or when you communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with regard to the collection, processing and disclosure of your personal information.

Personal information we collect or process

When we use the term "personal information", we mean information that identifies you or that can reasonably be linked to you or to another person.

Personal information does not include information that is collected anonymously or that has been anonymised in such a way that it cannot identify you or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from that information, depending on how you interact with the Services, where you reside and what applicable law permits or requires:

• Contact details, including your name, address, billing address, shipping address, telephone number and email address.
• Financial information, including credit or debit card numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment-related data.
• Account information, including username, password, security questions, preferences and settings.
• Transaction information, including the products you view, add to your cart, save to your wish list or purchase, return, exchange or cancel, as well as your transaction history.
• Communications with us, including the information you provide when you contact us, for example when you make a customer service enquiry.
• Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information, including information relating to your interaction with the Services, as well as when and how you interact with or browse them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, for example when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our websites, as well as through cookies and similar technologies.
• From our service providers, when we engage them to enable certain technologies or when they collect or process personal information on our behalf.
• From our business partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, personalising and improving the Services

We use your personal information to provide you with the Services, including:

• Performing our contract with you.
• Processing your payments.
• Managing and completing your orders.
• Remembering your preferences and the products you are interested in.
• Sending you notifications relating to your account.
• Processing purchases, returns, exchanges or other transactions.
• Creating, maintaining and managing your account.
• Arranging shipments.
• Facilitating returns and exchanges.
• Allowing you to post reviews.
• Creating a personalised shopping experience, such as recommending products related to your purchases.

This may include using your personal information to tailor and improve our Services.

Marketing and advertising

We use your personal information for marketing and promotional purposes, such as:

• Sending you marketing communications, advertising and promotions by email, text message or postal mail.
• Showing you online advertisements for products or services within our Services or on other websites.
• Showing you advertising based on products you have previously purchased, added to your cart or other activities carried out within our Services.

Security and fraud prevention

We use your personal information to:

• Authenticate your account.
• Provide a secure payment and shopping experience.
• Detect, investigate or take action against possible fraudulent, illegal, unsafe or malicious activity.
• Protect public safety.
• Ensure the security of our Services.

If you decide to use the Services and register an account, you are responsible for keeping your login credentials secure.

We strongly recommend that you do not share your username, password or other login details with anyone else.

Communicating with you

We use your personal information to:

• Provide you with customer service.
• Respond to your enquiries.
• Offer you an effective service.
• Maintain our commercial relationship with you.

Legal reasons

We use your personal information to comply with applicable law or to respond to valid legal proceedings, including requests from law enforcement or government bodies.

We may also use it to investigate or take part in civil proceedings, potential or existing litigation or other legal proceedings, as well as to enforce or investigate possible breaches of our terms or policies.

How we disclose your personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in accordance with this Privacy Policy.

These circumstances may include:

• With Shopify, suppliers and other third parties that provide services on our behalf, such as IT management, payment processing, data analysis, customer service, cloud storage, order preparation and shipping.
• With business and marketing partners in order to provide marketing services and show you advertising. For example, we use Shopify to deliver personalised advertising through third-party services based on your online activity across different stores and websites.
• When you instruct, request or consent to the disclosure of certain information to third parties, for example in order to ship your products or through the use of social media widgets or login integrations.
• With our affiliated companies or within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, in order to comply with applicable legal obligations, respond to subpoenas, search warrants and similar requests, enforce applicable terms of service or policies and protect or defend the Services, our rights and the rights of our users or other persons.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them.

The information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than your own, in order to provide and improve the Services.

In addition, in order to help protect, develop and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants and with Shopify.

In order to provide these advanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify is the controller of your personal information, including responding to your requests to exercise your rights over the use of your personal information for these purposes.

For more information about how Shopify uses your personal information and about the rights you may have, you can consult Shopify's Consumer Privacy Policy and Shopify's Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties.

If you access sites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as their other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on them.

Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other users of the Services or of those third-party platforms, without limitation as to its use by us or by third parties.

The inclusion of these links does not in itself imply any endorsement or approval of the content of those platforms or of their owners or operators, unless expressly stated within the Services.

Children's data

The Services are not intended to be used by minors and we do not knowingly collect personal information from minors as defined by the applicable law of your jurisdiction.

If you are the parent or legal guardian of a minor who has provided us with their personal information, you may contact us using the contact details set out below to request its deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell", as those terms are defined by applicable law, personal information of persons under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or completely impenetrable and we cannot guarantee "perfect security".

In addition, any information you send to us may not be fully protected while in transit.

We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need that information to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the rights set out below in relation to your personal information.

However, these rights are not absolute, they may apply only in certain circumstances and, in some cases, we may refuse your request where the law permits.

• Right of access and to know: you may have the right to request access to the personal information we hold about you.
• Right to erasure: you may have the right to request that we delete the personal information we hold about you.
• Right to rectification: you may have the right to request that we correct inaccurate personal information we hold about you.
• Right to portability: you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of the sale or sharing of information for targeted advertising: depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information, or to opt out of the processing of your personal information for purposes considered "targeted advertising", as established by applicable privacy laws.
• Managing communication preferences: we may send you promotional emails and you can stop receiving them at any time using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those relating to your account or to orders you have placed.

You may exercise any of these rights where indicated within the Services or by contacting us using the contact details provided below.

For more information about how Shopify uses your personal information and about the rights you may have, including rights relating to data processed by Shopify, you can consult their privacy policy.

We will not discriminate against you for exercising any of these rights.

We may need to verify your identity before processing your request, where the law permits or requires it.

In accordance with applicable law, you may appoint an authorised representative to make requests on your behalf. Before accepting a request made by a representative, we may require that representative to demonstrate that you have authorised them to act, and we may also ask you to verify your identity directly.

We will respond to your request within the time limits established by applicable law.

Complaints

If you have any complaint about how we process your personal information, you can contact us using the contact details set out below.

Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details provided, or to lodge a complaint with the relevant local data protection authority.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will use recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the United Kingdom, as applicable, unless the transfer is made to a country that has been deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal or regulatory reasons.

We will post the revised version of the Privacy Policy on this website, update the "Last updated" date and provide such notices as may be required under applicable law.

Contact

If you have any questions about our privacy practices or about this Privacy Policy, or if you wish to exercise any of the rights available to you, you can write to us at:

📩 contact@vet-cove.com